Buyers ask, then go cold
Every “price?” and “how do I order?” you reply to late is a sale that slipped away. When a post pops, keeping up by hand is impossible.
For businesses that sell on Instagram
Turn DMs into sales.
Never lose a lead again. Every comment and DM becomes an organized lead — auto-replied, followed up, and closed. Stop letting buyers slip through your inbox.
- Free tier
- No credit card
- Set up in minutes
The problem
Your DMs are a graveyard of lost sales.
The attention is already there. The leads are already in your inbox. They’re just leaking out faster than you can catch them.
No record of who's who
Who followed? Who got the coupon? Who's ready to buy? It's all buried in an endless, unstructured DM list you can't work.
Auto-DM tools blast & forget
Most tools fire off one message and move on. The lead — the actual person who raised their hand — just disappears.
Built forD2C brandsLocal businessesCourse sellersCoachesReels creatorsAffiliate marketers
How it works
Capture. Organize. Close.
The DM is just the start. We keep every person as a lead you can actually work — all the way to the sale.
01
Capture
Someone comments on your post or reel. Easy Insta DM instantly slides into their DMs with your link or coupon — and nudges non-followers to follow you first.
02
Organize
Every commenter lands on your board as a lead — tagged warm, cold or not-followed, with who followed and who got the link tracked automatically.
03
Close
Filter your warm leads, add a note, follow up in a tap. The people who raised their hand become paying customers instead of forgotten DMs.
ID
@yourbrand
Auto-reply • active now
comment on your reel
Intha product innum offer la iruka bro?
Hi bro 👋 yes innum iruku. Use the below link,
INSTA48 → Grab the deal
sent automatically
🔓I see you are not following — interested to know more offers, oru follow podunga bro :-)
Easy Insta DM is handling 1,204 replies…
✓
New lead captured
added to your board
🔓
The follow-gate that grows your account
Before we hand over the link, non-followers get a friendly nudge to follow first — in your tone and slang. You capture the lead and gain a follower, every single time.
The lead board
Every DM, organized into leads you can close.
One board for everyone who comments or messages you — tagged, tracked, and ready to follow up. This is what a tidy Instagram pipeline looks like.
Leads128 this week
SearchFilter: warm
LeadStageFollowedGot linkReplied
PR@priya_styles
warmAR@arun.fits
newCA@cafe.chennai
warmME@meena_home
coldRA@rahul.tech
newUnified lead inbox
Everyone who commented or DM'd, in one board — not scattered across a hundred threads.
Tags & stages
Label leads warm, cold or not-followed and move them through your pipeline.
Follow tracking
See exactly who followed after the gate — and who still hasn't.
Link & reply tracking
Know who got the link or coupon, and who actually replied back.
Notes & profiles
Add context to any lead so every follow-up feels personal, not copy-pasted.
Search, filter & export
Slice leads by tag, status or keyword — then push them to a sheet or your CRM.
Why we’re different
Other tools blast and forget.
We help you actually close.
Other DM tools
- Fires off one auto-DM
- Then forgets the person forever
- No idea who followed you
- No way to follow up
- A one-shot blast
Easy Insta DM
- Sends the DM and keeps the lead
- Every lead saved to your board
- Tracks who followed vs. who didn't
- Filter, add a note, follow up, close
- An organized sales pipeline
Pricing
Plans that scale with your sales.
Start free, upgrade when your comments start flying. No per-DM fees.
Free
Kick the tyres, no card needed.
$0/ month
10 DMs / month1 automation
- Keyword-triggered auto-DMs
- Links & coupon codes
- Your lead board — tags & follow tracking
Pro
Most popularFor businesses closing real sales.
$9/ month
$7 / mo billed annually
5,000 DMs / monthUnlimited automations
- Everything in Free
- Full lead board — stages, notes & filters
- Auto-DMs built for viral spikes
- Smart follow-gate to grow your account
- Export leads to a sheet or your CRM
- Priority support
Agency
Multiple accounts, one pipeline.
$49/ month
$39 / mo billed annually
Custom volume & seatsUnlimited automations
- Everything in Pro
- Manage multiple accounts
- Team seats & roles
- Dedicated onboarding & SLA
FAQ
Questions, answered.
Isn't this just another auto-DM tool?
No — and that's the whole point. Other tools fire off one DM and forget the person. Easy Insta DM turns every commenter into an organized lead on your board, so you can see who followed, who got the link, who replied, and follow up until they buy. The auto-DM is just how the lead gets captured.
What happens to the people who comment?
Each one lands on your lead board automatically — tagged warm, cold or not-followed, with who followed you and who received your link tracked for you. You can search, filter, add notes, and export leads to a sheet or your CRM whenever you like.
How does the follow-gate work?
When someone comments, we check whether they already follow you. Followers get your link or coupon right away. Non-followers get a friendly nudge to follow first — and the moment they do, the offer unlocks automatically. You capture the lead and gain a follower.
Can it handle a post that goes viral?
That's exactly what we built for. A single reel can pull thousands of comments from thousands of people. Our queue is engineered for those spikes, so every commenter still gets their DM and lands on your board — without anything breaking.
Is there really a free plan?
Yes. Start free with no credit card — you get auto-DMs and your own lead board straight away. Upgrade only when your volume grows.
Is this allowed by Instagram?
Easy Insta DM works through Instagram's official messaging tools — the same category of automation used by established comment-to-DM platforms. You stay in control of the messages, keywords and posts.
Stop losing leads
in your DMs.
Start free and turn every comment into an organized lead — a follow, a conversation, and a sale.
Start free
Free tier · No credit card · Set up in minutes